© Bill Ray; Princeton Architectural Press / Danny Kim; William Wegman Studios; Princeton Architectural Press / The Impossible Project / Bradley Laurent

The Atlantic
Back to the Future: What Makes Polaroids Cool

Brad had a picture featured along side Andy Warhol and William Wegman in The Atlantic magazine. In case you’re wondering, the picture on the right is Brad’s.

It’s rare for any product to be cool twice. But Polaroid film, with its white-framed, kinda-blurry instant pictures, managed to first represent the bright future of technology and then become a beloved, retro-chic relic of the past.
– Ashley Fetters